Top 5 Film & Television Apps Performance in Middle East Q2 2021

The second quarter of 2021 saw significant performance trends among the top 5 Film & Television apps on a unified platform in the Middle East. Here’s an overview of their weekly downloads, revenue, and active user metrics.

Shahid - ﺷﺎﻫﺪ from MBC Group experienced a notable increase in weekly revenue, starting at approximately $289K and peaking at around $665K by late April. Weekly downloads showed an initial surge, reaching 325K in mid-April before stabilizing around 156K by the end of June. Active users displayed a downward trend from 540K to 488K in early May, but rebounded to 538K by the end of the quarter.

Netflix maintained a relatively stable weekly revenue, fluctuating between $95K and $129K throughout the quarter. Downloads remained consistent, starting at 86K and ending at 96K. Active users showed an initial decline from 3.2M to 2.7M by mid-April but then increased steadily, reaching approximately 3.4M by the end of June.

OSN+ from Anghami saw weekly revenue rise from $79K to $112K over the quarter. Downloads, however, varied significantly, peaking at 70K in mid-April and dropping to around 31K by the end of June. Active user metrics initially decreased from 328K to 267K in early May but showed recovery, ending the quarter at approximately 277K.

Viu -Stream TV Shows & Serials by Vuclip, Inc. reported a modest revenue increase, starting at around $2.9K and peaking at $4.8K in mid-April. Downloads showed a significant spike to 71K in mid-April before stabilizing around 28K by the end of June. Active users remained relatively stable, starting at 352K and ending at 356K.

STARZ ON from Playco Entertainment FZ LLC experienced fluctuating weekly revenue, beginning at $35K and peaking at $45K in late April and late June. Downloads varied, peaking at 55K in mid-April, and stabilizing around 38K by the end of June. Active users initially increased from 183K to 247K by mid-May but saw a slight decline, ending the quarter at around 209K.

These insights highlight the dynamic nature of the Film & Television app market in the Middle East. For more detailed analysis and data, visit Sensor Tower.